XEBS Ahluwalia Centre of Excellence in Sports Management to roll out Second Certificate Program

XEBS Ahluwalia Centre of Excellence in Sports Management, the first and the only Indo-French collaboration in the country and a High-Performance Centre of the Department of Sports and Youth Services, Government of Odisha, is set to roll out its second Certificate Program in Sports Management from today.

With its content designed to suit the demands of the dynamic global industry, the three-month program will be an online course complete with all essential components of the business of sports.

The Xavier Emlyon Business School (XEBS), a unique collaboration between two academic leaders from India and France, Xavier University, Bhubaneswar and Emlyon Business School, has brought in the best of international and Indian faculty and industry experts to make the program engaging and enriching through its teaching, mentoring and webinars spread across seven modules.

The program has received an overwhelming response from candidates from all across the country. With 35 students, the batch comprises of eminent sportspersons, coaches, entrepreneurs, professionals and sports enthusiasts from all across the country, right from Nagaland to Tamil Nadu.

International sportspersons such as cricketers Rudra Pratap Singh, Piyush Chawla, hockey player Rashanpreet Kaur, Odisha’s very own shuttler Rutuparna Panda, CEO of Gokulam Kerala FC Dr B Ashok Kumar, Vice President of Table Tennis Federation of India Rabindra Parida, sports and travel writer Rajesh Mishra, noted sports consultant Karthik Yanamadra and former national swimmer and Head Coach at JSW Sports-Swimming HPC Sharath Chandra Bellave, former football coach, Indian National team Indranil Chakraborty, Manager, Tata Steel Adventure Foundation are among the few names that would form the classroom of XEBS’ Second Certificate Program.

“After the success of the first edition in 2019, I am excited with the overwhelming response to the Certificate Program in the midst of a pandemic year. It not only sets the benchmark high but also puts XEBS Ahluwalia Centre of Excellence in Sports Management Centre, a collaboration between XEBS, Department of Sports and Youth Services and KJS Ahluwalia Group, on the right course to launch its Degree Program in 2021 which will be a game-changer in the field of sports management in India, offering multi-campus experience in Bhubaneswar amidst the thriving sports eco-system of Odisha and Emlyon Business School campuses,” said Chairman XEBS Ashley Fernandes.

The Certificate Program, designed in keeping with the early maker spirit of Emlyon Business School, will offer a crucial mix of the economics of sport, marketing management, IT, data analysis, e-sport, CSR, sponsorship strategies and legal as well as ethics of sports through its seven modules.

The second Certificate Program will be unveiled on a virtual platform at 6 pm on November 30, 2020, in presence of President of Indian Olympic Association and International Hockey Federation and member IOC, Dr Narinder Dhruv Batra, Minister of Sports and Youth Services, Government of Odisha, Tusharkanti Behera, Secretary, Sports and Youth Services, Government of Odisha, Vishal Kumar Dev, Director and Additional Secretary, Sports and Youth Services, Government of Odisha R. Vineel Krishna, Consul General of France in Calcutta, Mrs Virginie Corteval, former IPL Chairman Ranjib Biswal, XEBS Chairman Ashley Fernandes, Vice-Chancellor, XUB, Dr Father Antony R. Uvari, Dean XEBS, Prof Arun Kumar Paul, Program Coordinator and Designer Prof Dr Michel Desbordes, Full Professor, University of Paris Saclay and Emlyon Business School expert and other faculty and experts.

In October 2019, the Centre had launched the first batch of the Certificate Program, exclusively for Odisha candidates which was a huge success with classes held every Saturday at XIMB campus. The XEBS Ahluwalia Centre of Excellence in Sports Management Centre followed it up with SPORT IT, India’s first sports and innovation festival in January 2020 bringing together entrepreneurs from all across the country to a sports start-up village and a one-of-its-kind sports hackathon on the sidelines.

“The operational challenges were aplenty this time but we are glad to have come up with a global program like this for Indian candidates,” said Diksha Tiwari, Head of Operations, XEBS Ahluwalia Centre of Excellence in Sports Management.

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