BMC Rides Pushpa Wave To Promote Cleanliness Message In Bhubaneswar

The Bhubaneswar Municipal Corporation (BMC) has taken the help of a dialogue from a recent blockbuster to spread awareness among citizens for keeping surroundings clean and green in the capital city of Odisha.

The Allu Arjun starrer Telugu origin movie ‘Pushpa: The Rise’ is running successfully at theatres breaking several records of Indian cinema. Apart from an engaging story, several punch line dialogues have quite impressed the moviegoers.

One of the punch lines from the movie “Main Jhukega Nahi” has seen a social media frenzy. Various social platforms are streaming with fan-made videos in which people are seen delivering the dialogue in their style. Videos are going viral in which people are seen performing the iconic dialogues with a fusion of their blend.

It is not just the general public who went crazy for the iconic film and several dialogues. To catch the attention of the public and the youth, department officials of the Odisha government have taken a cue from the movie dialogues.

The civic body of the State’s capital city adopted the filmy approach to spread awareness to ensure cleanliness in Bhubaneswar. The BMC on Monday tweeted, “Never Ever Throw Garbage Outside! Always put it in a dustbin & handover it over to the Safaiwalas to keep your surrounding & city clean and green.”

The post included a picture showing Allu Arjun, aka Pushparaj, in his iconic pose from the movie in which he has delivered the dialogue multiple times. The civic body modified it to, “Din Ho Ya Raat, Main Kachra Bahar Phekega Nahi.”

Earlier on January 28, the State Transport Authority (STA) also used a similar approach to warn traffic offenders. STA’s picture message read, “Pushpa Ho Yah Pushparaj, Bina Helmet Ka Challan Sabka Katega.”

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