‘Odisha by Road’ Campaign to help Tourists Reach Unexplored Regions

The Odisha government has launched the ‘Odisha by Road’ campaign encouraging tourists to explore the state’s treasures via its network of quality roads. Road travel can prove to be a great way to reach unexplored regions that are not connected by air or rail.

Odisha tourism minister Jyoti Prakash Panigrahi launched the campaign, flagging off a 25 km bike rally consisting of 80 superbikes from 9 super biker groups in Bhubaneswar. He said that the state has opened up its tourism sector for travellers.

“We plan to woo tourists to hill-stations, tribal hinterlands, beaches, and let them experience the cuisine, heritage, adventure, ethnic encounters, arts and handicrafts, leisure, wildlife, and ecotourism. We are encouraging tourists to visit eco-tour nature camps, OTDC properties and spend nights at such places that would help kickstart the economy”, Panigrahi said.

Along with this, the minister also announced a campaign aimed at promoting Odia cuisine through a chain of authentic restaurants named ‘Nimantran’. The restaurants would be run by state-owned OTDC.

State tourism secretary, Vishal Dev mentioned the importance of ‘Odisha by Road’ campaign which will let the tourists from neighbouring states go beyond the generic destinations and allow them to explore Chilika lagoon, Bhitarkanika National Park, and lesser-known sea beaches like Chandipur, Udaypur-Talasari, and Dagara. “We hope people will travel in small groups so as to remain safe during the pandemic. Tourists from Andhra Pradesh can come to Odisha driving through the valleys and mountains on the Odisha-Andhra border. Similarly, tourists from Chhattisgarh and Bengal too can visit the state to explore several other tourist destinations”, he said.

Till now, the tourism department has finalised 15 itineraries including hill-stations and tribal hinterlands for the Odisha by Road campaign. The department expects to get a boost from October 1 with the reopening of Nature Camps located around the state.

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