AIIMS Bhubaneswar creates Short Film to promote COVID Awareness

In an innovative initiative to reach out to the masses and promote COVID safety and sensitivity, the All India Institute of Medical Sciences (AIIMS) Bhubaneswar has made a short film as part of its ‘Jan Andolan Campaign’ that highlights the importance of maintaining ‘COVID appropriate behaviour’. The institute started this programme after it was observed that the public was becoming indifferent to the COVID threat by not wearing masks or following other guidelines as applicable.

The short film ‘Return Ticket’ on a COVID-related theme was prepared and filmed by the obstetrics and gynaecology department of the institute. Other departments including that of the paediatrics, paediatric surgery, pharmacology, pathology and laboratory medicine, ophthalmology, dentistry and hospital administration have also made similar videos, in accordance with government provisions.

The film was completely shot in the hospital premises itself, with its cast comprising of doctors, nurses and staff. It narrates the story of two families of a village during COVID times. Both families tend to a pregnant woman in their respective homes. While one family adheres strictly to all COVID protocols issued by the health authorities and government, the other blatantly ignores all such rules and allows their daughter in law to be infected with the coronavirus.

The film also portrayed how a family had denied giving a house on rent to a frontline worker during the peak pandemic time, and yet it was the very same doctor that saved the pregnant woman in their family. After the second family came to know of COVID appropriate behavior, the virus could not muster the courage to step into that home and decided to leave the country altogether.

Gitanjali Batmanabane, director of AIIMS Bhubaneswar, said that the hospital frequently engages itself in sensitisation drives. “We conduct rallies, street plays and other outdoor activities in villages and market places. Apart from that, we have also made short films and awareness videos to attract the attention of social media users. As most of the youths are using the Internet, we target them in our Covid appropriate behaviour campaign,” she added.

Leave a comment