Odisha Has High Hopes From Indigenous Koraput Coffee

Odisha, which recently listed its indigenous Koraput Coffee on online platforms, is eyeing a turnover of Rs five crore this fiscal year. Meanwhile, the demand for the coffee originating from the hills of the eastern state is already high with sales peaking by the day at the state-owned offline retail store ‘Adisha’.

According to Mansi Nimbal, Managing Director, Tribal Development Cooperative Corporation of Odisha Ltd (TDCCOL), “E-commerce is a big market in the country, growing 51 per cent year-on-year. We have already started selling Koraput Coffee online on Amazon.in and our own online platform Adisha.in. In parallel, we are expanding our retail outlets across the state. Presently, we have 11 Adisha stores in Odisha and we are also looking to open outlets in Goa, Hyderabad and Visakhapatnam.”

The resurgence of Koraput Coffee is encouraging farmers from the region to begin coffee cultivation again, having previously faced issues due to uncompetitive prices and connectivity. TDDCOL’s renewed sourcing arrangement is aiding farmers to make a comeback in the plantation of this popular commercial crop.

“One importer from Russia has visited our Adisha outlet in Bhubaneswar and has taken samples of the coffee. To start with, we may ship 100 tonnes of Koraput Coffee”, Nimbal said.

The district of Koraput boasts of 3,000 hectares of area dedicated for coffee plantation, out of which 1,900 hectares is occupied by tribal farmers. TDCCOL aims to source coffee beans from 200 tribal farmers this year and expand this number to 1,000 next year.

“We have entered into a buyback arrangement with the tribal growers. Money will be directly credited to the bank accounts of the beneficiary farmers. Besides sales proceeds, profits will also plow back to the farmers, helping them to expand the coverage of coffee growing”, added Nimbal.

Aided by a big push from the state government and various benefits being provided to the farmers, Odisha is expected to hit the 500-tonne mark in terms of coffee output this year.

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