Chennai Based HipBar To Expand Operations In Odisha

Encouraged with the response seen in online ordering of liquor in Odisha, HipBar, a Chennai-based liquor delivery startup, said it plans to expand its operations beyond Cuttack.

“We will soon begin our operations in other cities and towns of Odisha, including Sambalpur, Berhampur, and Rourkela to meet demand. Technology-assisted home delivery is going to take off in the post-COVID world,” the firm’s founder and CEO, Prasanna Natarajan told PTI.

Natarajan added that they are strictly complying with the government’s regulations regarding user authentication and the age verification process for each delivery.

“We have put our plans to the excise department for building more value-added technology products for them to use,” he said.

Natarajan went on to praise the state government for putting in place a transparent process in the liquor delivery space. HipBar is keenly studying the consumer behaviour and pattern in the two large cities in Odisha before moving to other places, he said. “The plan is to cover all major towns and build a strong product that delivers on the responsible consumption agenda.”

“We are certain that this move will empower the licenced retailers whose businesses have been impacted due to COVID-19. We appeal to the retailer community to join hands,” said Natarajan.

The startup is also in talks with other states that are open to the idea of setting up a home-delivery network.

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